mushRoom

Juhui Kim, an illustrator and graphic designer based in Seoul, creates art books, posters, and objects through her one-person studio, mushRoom (est. 2021). mushRoom produces works featuring fictional characters inspired by the forms and lives of plants and fungi. These characters, often unconventional, defy external judgment, expressing their true selves and affections in unique ways. Kim’s art explores the multifaceted lives of these characters, from gentle to bold, revealing their authentic selves. She is currently experimenting with risograph printing and diverse art book formats.