Exhibitors
ITEM IDEM
Paris • France
Barbara Kruger Performa 17 Commission, 2017.
Photo: © Pari Ehsan.
On the occasion of Paris Ass Book Fair 2026, ITEM IDEM presents an installment of Barbara Kruger’s iconic performance Untitled (The Drop), a PERFORMA 17 Commission. Conceived as a pop-up retail environment featuring a streetwear collection with text in English, French, and Arabic, this work extends Kruger’s exploration of language, power, and their circulation.
This presentation, organized by Cyril Duval and Job Piston, features a film by Pari Ehsan produced during the Performa Biennial in New York. The film captures the work’s activation in motion, revealing how Kruger’s text circulates across bodies, gestures, and space.